11K Consulting: How to Engage with Today's Chinese HNWIs and Investors Effectively
Did you know that buyers from Mainland China and Hong Kong now represent the largest group of international investors in London’s luxury residential real estate market according to different research reports?
In 2020, buyers from the mainland China and Hong Kong account for 15% of international buyer transactions priced above £1 million (US$1.22 million) across the city's prime areas.
Knight Frank also reported a £12.8bn of Chinese investment in the UK property market in 2021; and it is expected to continue to increase.
On Tuesday 15th November 2022 at 12pm, LPF Members will be treated to a Masterclass in “China PR and Digital Marketing 101: How to Engage with Today's Chinese HNWIs and Investors Effectively” hosted by Sally Maier-Yip, Founder and Managing Director, 11K Consulting.
If you are an LPF Member and would like to sign up please email events@theluxurypropertyforum.com!
Outline of the workshop:
Why China Still Matters? Who are these Chinese HNWIs and Investors in China and overseas? Top tips on building brand awareness among these Chinese audiences in China and overseas Chinese Social Media Landscape 101: WeChat, Influencers, and More Q&As (15 mins)
About 11K Consulting:
11K Consulting is UK’s leading China-focused luxury and property PR boutique agency. We are specialised across real estate, interior design, architecture, design and luxury industries, through bespoke PR, media and digital marketing campaigns.
11K’s vision is to transform the 11,000km distance between UK and China/Asia into bridges, through the power of effective communications. We are a team of modern and multi-lingual communications experts who help European clients reach and influence Chinese/Asian investors, high-net-worth individuals (HNWIs), luxury consumers and travellers.