A New Benchmark for Luxury Rental - Henigman Penthouse at Buxmead
The formidable Dean Main, founder of Henigman and Rhodium (and LPF Member) has unveiled one of his north London marquee apartments: the penthouse at Buxmead on The Bishops Avenue.
The Penthouse at Buxmead, The Bishops Avenue sets a new benchmark for luxury rental property and is the result of a meticulous refurbishment project. Spanning 9,000 square feet over two levels (7,500 sq ft inside, plus a 1,500 sq ft garage and wrap-around terrace space), the penthouse has been meticulously designed by architectural and interior design practice SHH.
Accessed directly from a private lift, the accommodation on the top floor includes three bedroom suites, two kitchens, living room, dining room and a snug. The lavishly planted terrace, designed by Olivia Truelove’s Kinland Design, offers far reaching views across the local neighbourhood and beyond.
The lower level also has direct lift access and includes a club-style entertainment room with bar, games area, cinema and pool room. In addition, there is an exercise studio with steam/shower room, a study, another bedroom suite (with kitchenette), utility room, and a courtyard garden. The basement (accessed by private lift) provides dedicated garage space big enough for five cars.
Reported by LPF Partners Prime Resi Journal, Dean Main acquired eleven units in Harrison Varma’s high-spec new-build development back in 2019, alongside Czech property investor CPI via his company Henigman, with a view to creating a super-prime rental portfolio. Ten of the apartments have been successfully let to a series of wealthy and well-known tenants since then, including a number of top-flight footballers for 12+ months at a time. Tenants always have a “Grade A” experience, Main says, thanks to rolling refurb programme that makes apartments “always feel brand new”. And it seems to be working, with a waiting list of prospective renters queuing to pay £5,000-£10,000 per week.
The penthouse, meanwhile, has been the subject of a meticulous and uncompromising three-year fit-out programme, transforming the shell-and-core acquisition into a new benchmark for luxury rental property – pitched at a cool £25,000 per week.
“Nobody’s questioned the price,” Dean Main told Prime Resi “there are no comparables for this.”
“The Penthouse at Buxmead is the pinnacle of this luxury boutique development and is likely to appeal to tenants who previously may have restricted their search to prime central London but post Covid, we are seeing that the most prized asset is a home that delivers on all aspects of wellness. At Buxmead, not only do tenants have access to a wealth of top of the range health, spa and beauty facilities, they also enjoy the benefit of professionally designed private communal gardens, as well as acres of green space from nearby Kenwood and Hampstead Heath.
The extensive lateral space with its wrap-around terrace was designed and built during lockdown, so not without its challenges but we are so proud and delighted to have delivered something which we believe is unrivalled in North West London, and one of only a handful of apartments in London which includes a private demised lift to transport tenants from the secure underground parking, direct to their apartment”.
Dean Main is well-known in prime resi circles as the founder and CEO of Rhodium Residence Management – which handles many of London’s top luxury schemes on behalf of clients including Finchatton, Northacre, Almacantar, CIT, Caudwell Collection, Brockton, Glebe, Cain Hoy and JTRE London.
Alongside Rhodium, Main has built up a significant portfolio of super-prime projects via his own development and investment firm, Henigman. Henigman has delivered some landmark residential and commercial schemes in Central London, and has a gross development pipeline in excess of £600mn.
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