Best of British Craftspeople and Artisans - Fromental
IN ADVANCE OF THE U.K. LEAVING THE E.U. THE LUXURY PROPERTY FORUM (IN PARTNERSHIP WITH HILLHOUSE INTERIORS) SPOKE TO EXPERT CRAFTSPEOPLE AND ARTISANS WORKING IN THE LUXURY PROPERTY SECTOR.
WE ASKED THEM WHAT MEANT TO BE BRITISH AND WHAT IMPACT BREXIT WOULD HAVE ON THEIR BUSINESS.
OVER THE NEXT FEW WEEKS WE WILL BE SHOWCASING THEIR WORK, EXPERTISE AND UNIQUE INSIGHTS
Fromental
Image Caption: Brand: Fromental by Lalique Design: Hirondelles
Established in 2005 by Tim Butcher and Lizzie Deshayes, Fromental specialises in hand-painted and hand-embroidered wallcoverings. Our authentic style evolved from a love of experimentation with materials and craft. Our innovation grows from a deep knowledge of the history of design. We strive for beauty and excellence in all our products and projects, to create timeless decorative arts.
Our artists have mastered a wide variety of skills, which allows our collections to cover a breadth of style, from authentic 18th Century Chinoiserie to more conceptual and graphic forms. Fromental were the first to incorporate hand-embroidery into silk wall coverings, fusing two traditional techniques to create a fresh and beautiful new product. This attitude of experimentation continues with the introduction of painted and cut velvets as wall surfaces.
Working in the luxury property market; Fromental’s clients include musicians, politicians, boutique hotels, restaurants, actors, artists and collectors. Our custom designs reflect each client’s personality uniquely with each installation. Colour palettes span from soft neutrals to vivid contrasting tones reflecting the character of the client. Recently there has been an increase in our client’s desire to feature personal elements reflecting their gardens, travels and interests. The real trend is the fact that we seek the non-transient. Clients want to create an interior that reflects the location of the property, their own passions and sensibilities; a place where they are surrounded by what they love, where they can have fun and feel safe.
Fromental is an example of the bold creativity which is at the heart of the British culture. Equally we have strong roots in the decorative arts and style of the whole European tradition. From the inception of the company we have had a very international approach to business, with our studios in China and our offices in New York, Hong Kong and Dubai.
With Brexit we want to embrace stonier ties with agencies and events in continental Europe, to continue the close relationship which fuels so much mutual inspiration in the design industry. Though there will be further administration on the details of trade, the collaborative and creative spirit will continue.