The OWO Residences by Raffles - LPF PR and Marketing Pundits Promote The OWO
After being closed to the public for more than a century, the Grade II listed former Old War Office in Whitehall is being given a new lease of life, and the spectacular, one-off residences are now on sale. Set for completion in 2022, the iconic building is being transformed into the capital’s first Raffles hotel with 125 rooms and suites, a collection of nine restaurants and bars, and a spa.
Westminster Development Services, is the development management company established in 2015 owned by the Hinduja Group and we are proud to have them as LPF Members. They have brought together an expert team with several decades of experience working on multi-dimensional projects.
Tatler said, “The most glamorous, sought after address in London has changed – relocating from the residences at One Hyde Park to those at Sir Winston Churchill’s Old War Office on Whitehall. Ineffably glamorous, shrouded in history and, best of all, from the turrets you’ll be able to spy over into Downing Street”.
The site will be Europe’s first Raffles branded residences, and sales have now begun. There will be 85 homes available for sale. Each residence is unique and specifically tailored to suit its location in the building; duplex, lateral and penthouse residences range in size from studios to five-beds.Prices for a two-bedroom residence start from £5.8m via estate agents Knight Frank and Strutt & Parker.
Promotion of this truly iconic development was expertly handled by LPF Members, Ebury Communications and 11K Consulting. A special congratulations goes to Jenny Naylor (one of the UK’s most experienced creator of brands in the hospitality and super prime real estate sectors) and an integral part of The OWO Team. We are also so proud to have her in The LPF Team as well!
“This month has signified a pivotal moment for The OWO with the global media launch of The OWO Residences by Raffles, made possible through collaborating with some of the industry’s very best PR, interior design, CGI, 3D interactive, and graphic design partners. Despite the pandemic, we’ve received enquiries from all over the world from buyers interested in owning a piece of Churchill’s legacy, serviced by Raffles, in a location that will include London’s first Raffles hotel, as well as nine ‘first to London’ restaurants and bars. And today, we announced the appointment of Philippe Leboeuf as the new Managing Director for Raffles London and I’m looking forward to working with him over the pre-opening period leading up to launch.”
This really is a member collaboration to be proud of!
“A remarkable project in the heart of London - it’s extremely rare as a PR & communications specialist to work on such a development, complete with such incredible historical context, fascinating stories and delivered by a team of true experts from world class architects to leading interior designers and sales professionals. The media interest has been superb and our network has been responding very enthusiastically to the launch. We feel very fortunate to be representing The OWO and delighted with the press coverage to date, this is just the start of the campaign and we anticipate ongoing awareness and excitement around this spectacular project on a global scale.”
-Emily Lewis, Co-Founder Ebury Communications
"We (11K Consulting) are beyond thrilled and proud to be working with Jenny Naylor and team at The OWO Residences to promote the development in China and Hong Kong, realising the vision of The OWO to become a place that represents peace and tolerance, which enthrals everyone who steps through its doors, creating special memories for hotel guests, residents and visitors for generations to come.
"The OWO Residences by Raffles is truly the BEST of the BEST in London and globally. Based on the short few days since its official sales launch in mid-June, we have already seen immerse interest from China and the Far East on the development; and hence the hugely positive media reports on The OWO in China and Hong Kong's top-tier business and mainstream press including The South China Morning, Forbes China, Vogue China, and Phoenix TV that we have been able to secure in such a short time.
We are utterly excited to be part of The OWO's transformational inspiring journey and cannot wait to see it when it's complete in 2022.
Last but not least, I must say that it's been such an absolute pleasure to work with Jenny Naylor, Head of Marketing for The OWO Residences, over the past few weeks. Jenny is a dream client and a real inspiration. We look forward to achieving many more terrific results together!"
- Sally Maier-Yip, Founder and MD, 11K Consulting
