The Importance of Digital Marketing within the Luxury Property Sector

In this article the CEO of Arc Management Consulting, Abby Ghafoor shares some insider tips on the importance of digital marketing within the luxury property sector.

With the rapid advancement of technology around the world, modern marketing is increasingly becoming digitised. Resulting by utilising different digital platforms to advertise and to grow is essential for businesses within the luxury property sector. Marketing your expertise and your experience within luxury property underpins your value to your potential clients to explore your products and services. Here are some of the top digital tools and platforms that your business can use to develop a strong digital marketing plan:

1. Social Media

Having a social media is a great way to reach out to prospective clients and can serve as both a fun and informative introduction to your company’s brand, products, and services. The content you create to post on your social media will help show customers that you will meet their needs, whether it is through work-related content like promoting helpful property purchase tips, or something more lighthearted such as introducing your team through short video clips. Sites such as Instagram, Facebook, and LinkedIn are the perfect places for sharing this content. Through social media, businesses can develop a distinctive brand voice, which will help align the values and services of your business with the values and services sought by prospective clients. Buyers in the luxury property sector are known to seek organisations that have a sophisticated brand voice, so creating this type of tone using descriptive language in your digital marketing is a great way to position your brand as a business buyers can trust with their luxury property needs.

2. Personal Company Website

Another digital platform your business should utilise is your own website! Having a business website will help buyers get more detailed information on your business that they might not be able to get from shorter posts on social media. It also allows for more personalisation that isn’t possible through social media and offers a bigger space to share more content. Examples of what to include on your website include contact information, more information on the services your business provides, and more detailed background information on your business so buyers will be able to get a better perspective on what your business is all about. However, we would caution against a heavy amount of repetition in your content, whether through your website or social media, as it may become tiresome and mechanical.

3. SEO

SEO, or Search Engine Optimization, is a digital marketing tool your business can utilise to promote your different digital marketing platforms on search engines. SEO strategies use keywords users will search related to a business’ offerings to increase site relevancy. This results in your business’ media being one of the first things users will see if they search queries related to your business’ field on the internet. With the right SEO strategy, your business’ sites and platforms will be ranked highly on SERPs (Search Engine Result Pages), meaning that users will be more likely to click on your content and view your sites. When focusing on developing your SEO strategy, it is important to note that most SEO plans should be formatted to Google because Google is the biggest search engine in the world, holding 92% of the search engine market worldwide. Since most of your prospective clients use Google, it is essential for you to be familiar with Google

algorithms and tailor your SEO efforts around it.

4. Retargeting

Another tool your business can use to bolster digital marketing efforts is retargeting. Retargeting is a process that involves advertising products and services to users who have once expressed interest in them but have not yet completed a purchase. This is done through showing repeated ads of your products to consumers who have viewed your digital platforms on different websites and other digital platforms until they go back to your sites and make a purchase. This increases brand visibility and consumer awareness. Retargeting previous users can also prove to be more successful because they are more likely to make a purchase since they had prior interest in your product or service. Retargeting platforms include LinkedIn Ads, Google Ads, and Facebook retargeting.

conclusion

Overall, digital marketing within the luxury property sector is important when getting information out to past, present, and new clients. Promoting your business online, whether it is through a website or other social media platforms, will assist in reaching broader audiences and maintaining constant communication. This form of marketing also allows those within the luxury property sector to show that they are knowledgeable in this field, which is the first step to building trust within client relationships. Digital marketing is only going to continue to grow, so it is best to incorporate these platforms and tools within your business marketing plan now and grow with it.

Some useful links:

https://www.weetechsolution.com/blog/digital-marketing-for-real-estate

https://www.socialbeat.in/blog/digital-marketing-will-transform-real-estate-india/

https://blog.socialmbuzz.com/importance-digital-marketing-in-real-estate-business/

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Arc Management Consulting

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