Thought Leadership - The Rise & Rise of Branded Residences
The Rise and Rise of Branded Residences
Exploring the evolution, the challenges and the future of branded residences in the luxury property sector
The evolution of branded residences has been marked by a fascinating interplay of trends, catering to the discerning tastes of affluent buyers while seizing opportunities in emerging markets. As we delve into the key drivers shaping this dynamic sector, it becomes evident that the landscape is undergoing a profound transformation, fuelled by the convergence of luxury, innovation and lifestyle aspirations.
We’ve assembled a highly knowledgeable panel of experts to shed light on that transformation. Here, we explore the allure of luxury brands to newly affluent consumers in burgeoning markets like London, the UAE, Saudi Arabia, Miami, New York and China. This appetite for prestigious labels not only symbolises status but also underscores a global shift towards embracing branded lifestyles.
Yet, the allure of branded residences extends beyond mere luxury. Today's discerning buyers also seek seamless integration of work and leisure, wellness amenities and sustainable design elements. The evolving industry of branded residences is therefore reshaping the very essence of luxury living, as emphasised by the growing emphasis on sustainability and technological innovation.
Navigating the complexities of collaboration between developers and brands requires a delicate balance of mutual respect and alignment of objectives. The importance of a symbiotic relationship is emphasised, where developers accommodate brand requirements while brands adapt to local market dynamics. The need to work in tandem extends to every facet of branded residences, from architecture to service excellence.
What’s clear is that the international allure of branded residences presents many opportunities and challenges. As our panel of experts demonstrates, understanding regional nuances, building strong partnerships and navigating legal frameworks are crucial for success. However, it’s also the case that the possibilities are endless. What is important, is that the infrastructure and partnerships are in place to support these possibilities and support the continued growth of this exciting sector.
THANK YOU TO OUR 12 EXPERTS FOR THEIR VALUABLE INSIGHTS:
Riyan Itani, Director & Founder, Global Branded Residences
Jenny Naylor, Strategic Marketing Consultant, The OWO
Adelina Wong Ettelson, Global Head of Residences Marketing, Mandarin Oriental Hotel Group
Charles Leigh, Sales Director, Finchatton, The Whiteley
Daniel Von Barloewen, Regional Vice President, Accor
Richard Bursby, Partner, Taylor Wessing LLP
Brett Gregory-Peake, Managing Partner, Liaison
Laura Westmacott, Founder & Managing Director, Mercury Communications
Sarah Peck, Senior Director, UK Sotheby's International Realty
Dean Main, Founder, Rhodium
Charu Gandhi, Director, Elicyon
Corin Hawthorne, Business Development Director, OKTO Technologies
A message from Priya Rawal, Founder & CEO of The Luxury Property Forum
I am privileged to bring together a distinguished panel of experts for this important Thought Leadership Report on evolution, the challenges and the future of branded residences. The LPF serves as the official forum for the luxury property sector, uniting highly experienced and dedicated members handpicked from every discipline. Our mission is to facilitate the advancement and continuous growth of the luxury property industry through fostering strong business collaborations, creating growth opportunities, and sharing invaluable knowledge, experience, and contacts.
The branded residences sector has experienced an extraordinary decade of growth, with the number of branded residences increasing by 176% according to data from Global Branded Residences. This remarkable expansion is set to continue, driven by new brands, emerging locations, and a shift in amenities. These iconic luxury developments offer more than just stunning interiors and prime locations; they cater to a clientele that demands the five-star services of the most prestigious hotels, from impeccable housekeeping to Michelin-star dining. Furthermore, they boast the most revered wellness and entertainment facilities, all conveniently accessible without leaving home. Our LPF community’s collective expertise ensures that we remain at the forefront of these exciting advancements, fostering an environment where the luxury property sector can thrive and evolve.
The Luxury Property Forum
The Luxury Property Forum is the official forum for the luxury property industry, bringing together highly experienced and devoted members handpicked from every discipline. We facilitate the advancement and continuous growth of the luxury property industry, through developing strong business collaborations and cultivating growth opportunities as well as sharing knowledge, experience and contacts. We are more than just a network, but are a forum for the future.
If you would like to speak to any of the interviewees above or to find out more about The Luxury Property Forum please contact:
Priya Rawal, Founder and CEO, at priya@theluxurypropertyforum.com or +44 (0)7719 970747
Global Branded Residences
Global Branded Residences is a dedicated consultancy firm specialising in a range of branded residential development advisory services.
If you would like to find out more about Global Branded Residences please contact:
Riyan Itani, Director and Founder, at ritani@gbresi.com or +44 (0)7395 134 693