LPF Rising Star - Poppy Peace at House of Red
In an industry rife with gender disparities, The LPF is committed to positive change, empowering women and making the industry better for the next generation. In celebration of International Women’s Month, The LPF is shining a spotlight on our rising female stars, recognising their talent and potential while addressing systemic challenges for women in the industry. Among these trailblazers and an LPF Rising Star is Poppy Peace, Founder & Creative Director at House of Red.
In the interview that follows, we delve into Poppy’s experiences, shedding light on her journey and need to make the luxury property industry more inclusive and equitable future for the next generation of women.
Poppy Peace
Founder & Creative Director at House of Red
Poppy Peace is a shining example of a rising star in the luxury property industry. Nominated by Alex Elliott, Commerical Director at House of Red, he shares, “Poppy, founder of House of Red, launched her business last year after rising from Office Administrator to Managing Director in her previous 14-year stint. With a strong work ethic and team spirit, she champions her employees, fostering a positive culture. Despite the risk of starting anew, Poppy's drive and determination assure success. Her ability to build meaningful relationships proves that being nice doesn't equate to weakness. Poppy is on a path to triumph and industry connections.”
Hi Poppy, so great to have you here. Please could you tell us about your proudest career moment so far?
My proudest moment in my career so far has been launching my own business, House of Red, in 2023. It has taught me to have confidence in my abilities and to learn to champion myself as much as I champion others..
Have you faced moments of doubt in your career, and how did you overcome them?
During the early stages of my career, I placed too much weight on others' opinions to guide my own path, only to later realise that many lacked the understanding or impartiality necessary to offer valuable guidance. It became clear that some individuals were driven more by their personal agendas rather than genuine expertise. Over time I have learnt it is ok to trust my own judgment and be my own counsel. You cannot, will not and should not try please all.
What do you think are the main challenges women face in the luxury property industry, and how can they be addressed?
The property industry has historically been a very male orientated sector. I am aware of experiences where female leadership has been questioned in the form of perceived competence or suitability, due to a strong male environment. There needs to be more support in building confidence so women in leadership is common place, and self-worth is promoted in a positive manner for all..
Who has been your biggest supporter, and how have they empowered you?
Looking after a vast team in my previous company and helping to support them to develop and move forward in their career has always been rewarding. Their continuous positive feedback on my management style and work, and the longevity of our relationships has always empowered me to feel I have been moving in the right direction. Seeing them thrive and achieve great things taught me that the unknown is not a scary place to venture; this helped when setting up House of Red to feel an exciting and positive step forward.
Reflecting on your journey, what advice would you give to young women starting their careers?
Be bold! Learn to trust your intuition and to take risks as it’s the greatest and fastest way to find out about yourself, what you are capable of, and allowing yourself to be part of something you might have otherwise missed if sitting on the side lines. Mistakes are not negatives; they are simply growth.
Looking ahead, what are your goals for the future?
I’m excited to meet new clients and connections, build new relationships, and to hopefully grow my brand visibility within the sector I’ve worked so long and hard in.
About The LPF Rising Stars Initiative
In the landscape of luxury property, where challenges often intersect with opportunities, The LPF stands as a force for positive change focussing on empowerment and championing the next generation of female leaders. Through initiatives aimed at promoting, supporting, and protecting women in the industry, we are committed to fostering an environment where talent flourishes regardless of gender. The LPF has a mission to send the elevator down for aspiring female leaders and creating pathways to success. We hope to get to a point that every woman entering the luxury property sector is equipped with the opportunities, resources, and support needed to thrive.
By amplifying the voices of the LPF rising stars and providing platforms for mentorship and growth, we hope to pave the way for a more inclusive and equitable future. We invite the entire industry to uphold these values, championing diversity, equity, and inclusion at every turn. In empowering women, we not only enrich our industry but also pave the way for a brighter tomorrow, where every individual has the opportunity to shine.
Get in touch
You may get in touch with Poppy Peace or House of Red by referring to the details below:
Poppy Peace
Connect with Poppy via LinkedIn or by sending her an email at Poppypeace@houseofred.co.uk
House of Red
T: +44 (0) 20 7088 8376
E: Hello@HouseofRed.co.uk